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People buy from people they trust. Whether you are selling an idea, a concept, product or service, trust and likability play as much importance to the deal as return on investment. In fact, as much as 95% of all decisions are made subconsciously or emotionally.
When people are mentally connected to one another they are said to be in rapport. When people are in rapport they share more information, are more agreeable with each other, and are totally engulfed in the conversation, i.e. emotionally connected. It is this type of connectivity that will lead to new opportunities.
Develop your emotional intelligence to connect and influence people on a subconscious level. Gain a deeper understanding of how sales and psychology “Salecology” come together by harnessing the latest thinking on Neuroscience, Linguistics and Sociology. Learn how and why your personality affects the way you sell. The world of sales has evolved and your selling style must adapt to the latest trends and approaches from buyers. Learn how to engage people on a deeper, more meaningful level.