The current economic downturn has presented numerous challenges for businesses, with a significant decline in consumer spending and a general air of uncertainty. Sales professionals are now forced to adapt their techniques in order to survive and thrive in these tough times. Two psychological concepts, loss aversion and status quo bias, can provide valuable insights on how to approach selling in an economic downturn. By understanding these principles, you can develop strategies that tap into customers' emotions and boost your sales success

Friend, Predator or Potential Lover - these are the 3 options when people meet you for the first time! This is true across all media - whether it's an email, text message, phone call or face-to-face meeting. The challenge is that they take the minimum amount of data to come to a decision, hence they hang up, trash the email, or try to cut your interaction short.

If you want to learn more about how to maximise the chances...

Many businesses proudly wear the badge of being 'client-centric'. But is your version of client-centricity merely a buzzword, or is it genuinely embedded in every facet of your business? Take a look at 3 core elements to become more customer centric.