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Customer experiences

Latest Blog articles

How to build Distinctive Dominance is SaaS sales

How to build Distinctive Dominance. Product features and functionality is easily replicated so its hard to identify USPs but demonstrating a Distinctive Dominance in the mind of your customer will ensure you win more business and retain more customers.


Client Centricity - the heartbeat of sales

Many businesses proudly wear the badge of being 'client-centric'. But is your version of client-centricity merely a buzzword, or is it genuinely embedded in every facet of your business? Take a look at 3 core elements to become more customer centric.


Insight Agility: How to pivot your sales team

Insight Agility, is about how hi performing sales organisations gather insight, package it in a way that enables the sales team can use it to continue to reshape their Go-To-Market approach and win more business, even in an economic downturn.


The Disruptive Mindset - The catalyst to sales

A Disruptive Mindset is about customers seeing things differently, the mindset of the person engaging with the customer needs to be able to reframe their thoughts in order for them to engage and see why they should change from what they are already doing.