In today's climate, where more work is done on the phone or on video calls, the reduction in body language means more emphasis is placed on the voice of the speaker. In this article you can watch a video where Laura Sicola talks about creating Vocal Executive Presence. Laura suggests by understanding your audience you can determine what type of person they would be most open to receiving the message from, and then you can figure out what that person would sound like.

Back in 1961, William McGuire developed a theory that he called the Inoculation Effect. He used the theory to describe the process by which we can become resistant to attempts of persuasion. 55 Years later customers are well attuned to tactics and techniques that sales people attempt to use to persuade them, more often than not the customer uses it to get better deals. This article shows you 6 tips for using reverse psychology to ......