Customer experiences

From our blog

Making Moments

95% of all customer decisions are made by the emotional / irrational (sub concious) mind and therefore if you want them to buy from you - or to remember you - then you need to create moments that are memorable. Features and benefits do not do that!

Master Sales Effectiveness and Transformation in 8 days

Learn more about our forthcoming programme on how to become a Master of Sales Effectiveness & Transformation and become a qualified Sales Psychologist. 

Retail is not Dead - it just needs Emotional Engagement

Too many articles these days are telling us that Retail stores are dead. Come on – really! It is not dead but it is in need of evolution. The truth is that retail has moved from a Buyer to a Seller model, and those working in retail are struggling to make the change.

4 Tips for identifying and developing High Peformers

Identifying and developing high performers is a key role for al leaders, helping them maintain their high performance state and getting things out of there way is key. Here are 4 tips on what to do with them....