After a satisfying weekend of socializing, your alarm clock announces the dawn of a new Monday morning. You’re a creature of habit, and by now you’ve got your morning routine down to an exact science: a 3-in-1 shower/skin care/toothbrush scene sets things in motion (this time you made sure the shampoo went on your hair and not on your toothbrush) while your business casual outfit awaits folded on your dresser from the night before. Then you’re out the door to the quaint café you frequent where your usual order is already being made by the charming barista. You exchange smiles and swap breakfast wrap and coffee for the exact change plus tip, and a wink indicating you’ll be back here tomorrow to do it all over again. Traffic is a slog, but by now you know to take the Mortimer Ave detour to avoid the construction on Main St. and the eternal red light on 7^th, saving you 15 minutes or more. Before long you’re parked, up the elevator, and at your desk with enough time to eat your breakfast and catch up with your favourite co-worker. They arrive moments later looking dishevelled and flustered, and with one knowing glance the two of you exchange an entire conversation without uttering a single word. 

There is a powerful force at play in this example, one that permeates nearly every aspect of our day to day lives and is especially prevalent in the world of sales and marketing. 

The idea of leadership is as old as human existence itself. Ever since the moment one became two, two became four, and four multiplied into tribes, villages, and economies, this remarkable quality to mobilize individuals and translate vision into reality was at the forefront of our story, our history. To quote the remarkable mind of Lao Tzu, “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.”