Customer experiences

From our blog

Why Ei beats Ai in SaaS sales

Over the past few years Ai (Artificial intelligence) or Machine Intelligence has entered the world of sales and as tech companies continue to explore how to use Ai to provide intelligence into predicting futures, analysing trends and trying to determine best options solutions it is still no substitute for Emotional Intelligence.

Making Moments

95% of all customer decisions are made by the emotional / irrational (sub concious) mind and therefore if you want them to buy from you - or to remember you - then you need to create moments that are memorable. Features and benefits do not do that!

Master Sales Effectiveness and Transformation in 8 days

Learn more about our forthcoming programme on how to become a Master of Sales Effectiveness & Transformation and become a qualified Sales Psychologist. 

Retail is not Dead - it just needs Emotional Engagement

Too many articles these days are telling us that Retail stores are dead. Come on – really! It is not dead but it is in need of evolution. The truth is that retail has moved from a Buyer to a Seller model, and those working in retail are struggling to make the change.