Customer experiences

From our blog

The Right Way to Raise Rapport

After a satisfying weekend of socializing, your alarm clock announces the dawn of a new Monday morning. You’re a creature of habit, and by now you’ve got your morning routine down to an exact science: a 3-in-1 shower/skin care/toothbrush scene sets things in motion (this time you made sure the shampoo went on your hair and not on your toothbrush) while your business casual outfit awaits folded on your dresser from the night before. Then you’re out the door to the quaint café you frequent where your usual order is already being made by the charming barista. You exchange smiles and swap breakfast wrap and coffee for the exact change plus tip, and a wink indicating you’ll be back here tomorrow to do it all over again. Traffic is a slog, but by now you know to take the Mortimer Ave detour to avoid the construction on Main St. and the eternal red light on 7th, saving you 15 minutes or more. Before long you’re parked, up the elevator, and at your desk with enough time to eat your breakfast and catch up with your favourite co-worker. They arrive moments later looking dishevelled and flustered, and with one knowing glance the two of you exchange an entire conversation without uttering a single word. 

There is a powerful force at play in this example, one that permeates nearly every aspect of our day to day lives and is especially prevalent in the world of sales and marketing. 

Left vs Right Brain

The human brain has evolved to be remarkably proficient. From our ability to form connections and tribes to our aptitude for tools and technology, we are a species defined by the never-ending stream of ideas that shape our existence. Indeed, to be human is to think, to perceive, and to think about that perception all the while. We’ve evolved the keen ability to learn time saving heuristics that contextualize the world around us, like our inclination towards the binary. This binary is something we’re taught from a young age – hot and cold, good and bad, right and wrong, and so on. It helped us as kids navigate our environment and our place within it, however this black and white dichotomy often extends past kindergarten into the far reaches of popular culture, and not always rightly so. 

4 Reasons Why Leaders Need to Develop Emotional Intelligence

The idea of leadership is as old as human existence itself. Ever since the moment one became two, two became four, and four multiplied into tribes, villages, and economies, this remarkable quality to mobilize individuals and translate vision into reality was at the forefront of our story, our history. To quote the remarkable mind of Lao Tzu, “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.”  

The Impact of Social Media Psychology on Sales

As the 2020’s continue to unfold we enter an era of transparency, accountability, and personality; competition is hot, the markets are saturated, and information is disseminated faster than ever before. To stand out amongst the crowd, future-ready firms will employ a diverse range of techniques to give their content edge and virality.