About the book

Are you struggling to convert prospects into customers? Do you find it challenging to overcome objections and close deals? You're not alone. Sales professionals across the globe are often faced with rejection, unanswered calls, and lost opportunities.

We have spent the last 20 years looking at sales behaviour across the world and identifying aspects that separate good and great salespeople. This book will empower you with a range of tools and techniques to cultivate strong relationships, build trust, and create an irresistible value proposition that leaves your competitors in the dust. If you’re ready to boost your sales numbers, create lasting customer loyalty, and unlock your ultimate selling potential, then “Salecology Unleash Your Sales Superpower!” is the one book you cannot afford to miss.

It isn’t about following the same, worn-out scripts, tactics and cliches; instead, it offers a unique, scientifically backed approach that weaves together insights from psychology, neuroscience, and behavioural economics to supercharge your sales strategies.  With “Salecology,” you’ll learn how to tap into your innate selling abilities, hone your influencing techniques, and truly connect with your customers on a deeply personal level. 

the authors

Salecology know how to turn good sales people into great sales people

Dan Barnard, Global Head of Sales

The Best sales training I have ever had

Steve Murray, Sales Manager

Superpowers indeed! Effectively applied these concepts guarantee to put you in the top 10% of sales people globally.

Tome Love, Sales Director

Wow! A goldmine of practical advice and actionable techniques. It's like having a personal sales coach guiding you through every step of the process. I can't recommend it enough to anyone looknig to excel in sales.

Kiran Noonan, Chief Executive Officer


Latest Blog articles

Leverage Loss Aversion to Drive Sales in an Economic Downturn

The current economic downturn has presented numerous challenges for businesses, with a significant decline in consumer spending and a general air of uncertainty. Sales professionals are now forced to adapt their techniques in order to survive and thrive in these tough times. Two psychological concepts, loss aversion and status quo bias, can provide valuable insights on how to approach selling in an economic downturn. By understanding these principles, you can develop strategies that tap into customers' emotions and boost your sales success

3 Types of Empathy to drive sales during economic downturn

To make sales in an ecomonic downturn we need to evolve some of the usual Value Based Selling approaches to become more in tune with the customer and demonstrate empathy to the situation.

What many people don’t know if that Empathy comes in 3 different ways:


Friend, Predator or Potential Lover

Friend, Predator or Potential Lover - these are the 3 options when people meet you for the first time! This is true across all media - whether it's an email, text message, phone call or face-to-face meeting. The challenge is that they take the minimum amount of data to come to a decision, hence they hang up, trash the email, or try to cut your interaction short.

If you want to learn more about how to maximise the chances...


How to build Distinctive Dominance is SaaS sales

How to build Distinctive Dominance. Product features and functionality is easily replicated so its hard to identify USPs but demonstrating a Distinctive Dominance in the mind of your customer will ensure you win more business and retain more customers.