From our blog

4 Ways to Maximise your Software Demos

The most common pitfalls in demoing software to customers are obvious, but people just can’t help themselves. The fundamental issues reside in whether it is a demonstration, a training session or selling the concept. Ask yourself the question -  who are you doing the demo for - you or the customer? Are you impressed by your own product or are you impressing the customer?

5 Apr 2019

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Why Ei beats Ai in SaaS sales

Over the past few years Ai (Artificial intelligence) or Machine Intelligence has entered the world of sales and as tech companies continue to explore how to use Ai to provide intelligence into predicting futures, analysing trends and trying to determine best options solutions it is still no substitute for Emotional Intelligence.

22 Mar 2019

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Making Moments

95% of all customer decisions are made by the emotional / irrational (sub concious) mind and therefore if you want them to buy from you - or to remember you - then you need to create moments that are memorable. Features and benefits do not do that!

18 Mar 2019

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Master Sales Effectiveness and Transformation in 8 days

Learn more about our forthcoming programme on how to become a Master of Sales Effectiveness & Transformation and become a qualified Sales Psychologist. 

11 Mar 2019

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Retail is not Dead - it just needs Emotional Engagement

Too many articles these days are telling us that Retail stores are dead. Come on – really! It is not dead but it is in need of evolution. The truth is that retail has moved from a Buyer to a Seller model, and those working in retail are struggling to make the change.

4 Mar 2019

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4 Tips for identifying and developing High Peformers

Identifying and developing high performers is a key role for al leaders, helping them maintain their high performance state and getting things out of there way is key. Here are 4 tips on what to do with them....

25 Feb 2019

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