From our blog
Emotional Intelligence: The Game Changer in Tech Sales
9 Oct 2024
Sales success in tech isn’t just about numbers—it's about relationships. Discover how Emotional Intelligence (EQ) helps sales professionals build deeper client connections, stay motivated during tough times, and lead with empathy for lasting impact.
Distinctive Dominance: How to Stand Out and Build Fans in Tech Sales
2 Oct 2024
Standing out is about more than just unique product features—it's about achieving Distinctive Dominance. In this article, we explore how to identify your Distinctive Selling Points, craft a Success Blueprint to guide client success, and transform loyal customers into passionate fans who actively promote your brand.
Client Centricity: How to Deliver Value and Drive Sales Success
18 Sep 2024
Client Centricity is more than a strategy—it’s the key to building meaningful client relationships, delivering undeniable value, and driving growth over time. Learn how to implement a client-centric approach that focuses on deep engagement, flexible solutions, and lifetime value.
How Insight Agility Drives Success in Tech Sales During Uncertain Times
11 Sep 2024
Explore how Insight Agility can transform your tech business. From data-driven decision making to staying ahead of market shifts, learn how to thrive in uncertain times.
Embracing a Disruptive Mindset: The Catalyst for Innovation in Tech Sales
29 Aug 2024
In the fast-paced world of tech, standing still is not an option. To stay ahead, you need to think disruptively. In this article, adapted from my upcoming book, Dominate in a Downturn, we explore how a Disruptive Mindset can catalyse change, drive growth, and set your business on a path to market leadership—even in challenging economic climates.
Why Solution Selling is Dead and What’s Next for Tech Sales
28 Aug 2024
As economic landscapes shift and old methodologies falter, the tech industry faces a critical pivot point. 'Dominate in a Downturn' introduces the Five Forces Model, a groundbreaking framework designed to overhaul traditional solution selling with dynamic, results-driven strategies. Dive into how these forces—Disruptive Mindset, Insight Agility, Client Centricity, Distinctive Dominance, and Emotional Intelligence—are reshaping the future of tech sales.