18 Sep 2024
Client Centricity is more than a strategy—it’s the key to building meaningful client relationships, delivering undeniable value, and driving growth over time. Learn how to implement a client-centric approach that focuses on deep engagement, flexible solutions, and lifetime value.
11 Sep 2024
Explore how Insight Agility can transform your tech business. From data-driven decision making to staying ahead of market shifts, learn how to thrive in uncertain times.
29 Aug 2024
In the fast-paced world of tech, standing still is not an option. To stay ahead, you need to think disruptively. In this article, adapted from my upcoming book, Dominate in a Downturn, we explore how a Disruptive Mindset can catalyse change, drive growth, and set your business on a path to market leadership—even in challenging economic climates.
28 Aug 2024
As economic landscapes shift and old methodologies falter, the tech industry faces a critical pivot point. 'Dominate in a Downturn' introduces the Five Forces Model, a groundbreaking framework designed to overhaul traditional solution selling with dynamic, results-driven strategies. Dive into how these forces—Disruptive Mindset, Insight Agility, Client Centricity, Distinctive Dominance, and Emotional Intelligence—are reshaping the future of tech sales.
21 Aug 2024
Learn how disruptive storytelling in the tech and software industries can inspire clients to rethink their approach and drive transformative results by focusing on behaviour change, not just product features.
6 May 2024
The current economic downturn has presented numerous challenges for businesses, with a significant decline in consumer spending and a general air of uncertainty. Sales professionals are now forced to adapt their techniques in order to survive and thrive in these tough times. Two psychological concepts, loss aversion and status quo bias, can provide valuable insights on how to approach selling in an economic downturn. By understanding these principles, you can develop strategies that tap into customers' emotions and boost your sales success