Enablement & Leader Development

Latest Blog articles

3 Types of Empathy to drive sales during economic downturn

To make sales in an ecomonic downturn we need to evolve some of the usual Value Based Selling approaches to become more in tune with the customer and demonstrate empathy to the situation.

What many people don’t know if that Empathy comes in 3 different ways:

 

Friend, Predator or Potential Lover

Friend, Predator or Potential Lover - these are the 3 options when people meet you for the first time! This is true across all media - whether it's an email, text message, phone call or face-to-face meeting. The challenge is that they take the minimum amount of data to come to a decision, hence they hang up, trash the email, or try to cut your interaction short.

If you want to learn more about how to maximise the chances...

 

How to build Distinctive Dominance is SaaS sales

How to build Distinctive Dominance. Product features and functionality is easily replicated so its hard to identify USPs but demonstrating a Distinctive Dominance in the mind of your customer will ensure you win more business and retain more customers.

 

Client Centricity - the heartbeat of sales

Many businesses proudly wear the badge of being 'client-centric'. But is your version of client-centricity merely a buzzword, or is it genuinely embedded in every facet of your business? Take a look at 3 core elements to become more customer centric.